IKO / corratec produziert nun für Premium-Kinderradmarke woom

18.07.2025 08:25

A Groundbreaking Partnership: IKO / corratec and woom Join Forces

IKO Sportartikel Handels GmbH, known as the parent company of the renowned bicycle brand corratec, has recently entered into a significant partnership with the leading children’s bike manufacturer woom. This collaboration marks an important step in IKO’s international expansion and highlights its expertise in producing high-quality bicycles.

woom, the well-known Austrian manufacturer specializing in lightweight and child-friendly bicycles, benefits from IKO’s expertise and production capacities. This strategic alliance promises to increase the availability of innovative and safe children’s bikes across Europe and to strengthen the market presence of both companies.

Strategic Goals and Benefits of the Partnership

From November 2025, the state-of-the-art production facility in Timișoara will manufacture woom bicycles, primarily for European and international markets. With this move, woom is pursuing several strategic goals: geographic proximity to the company’s headquarters in Vienna will enable shorter transport routes, stabilize supply chains, and improve response times to market developments.

corratec impressed not only with its engineering expertise and production quality, but also with its experience in working with international brands. This partnership is more than just a contract – it is a strategic course setting for the future.

The Role of the Timișoara Production Facility

The production facility in Timișoara plays a central role in this partnership. It enables expanded production capacity while leveraging geographic proximity to key European markets. This results in shorter transport routes and more stable supply chains.

For woom, the Timișoara plant holds enormous potential, as it not only increases production capacity but also strengthens the strategic partnership with corratec. Together, the two companies aim to take bicycle production in Europe to the next level. More safety and quality for our children.

Long-Term Impact on the European Bicycle Market

This partnership has the potential to reshape the dynamics of bicycle manufacturing in Europe. By combining IKO/corratec’s technical expertise and production capacities with woom’s focus on premium children’s bikes, a new European production hub is being created.

This strategic investment contributes to strengthening Romania’s role in Europe’s reindustrialization and green transition. In the long term, this collaboration will not only enhance the market presence of both companies, but also drive innovation and sustainability within the bicycle industry.