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corratec academy 2026 success story

26.02.2026 09:48

Further Education as a Promise of Quality

Since the beginning of January, corratec has been on the road with this year’s academy at nine locations. Around 130 retail partners with a total of approximately 200 participants took part in the workshop series. Our sincere thanks go to all retail partners who joined the corratec academy and actively contributed to the success of this series through their commitment, questions, and feedback.

The corratec academy represents more than product training. It is a central element of our quality strategy. As a German manufacturer and owner-managed family business, we consciously invest in the continuous professional development of our specialist retail partners. Technical expertise, in-depth product knowledge, and strong argumentation skills are decisive factors for competent consultation – and therefore for a convincing brand experience at the point of sale.

This year’s training sessions focused on technical details, design features, product positioning, and practical sales arguments for everyday retail situations. The goal was not only to communicate specifications, but to create a deeper system understanding – from frame concepts and specification lines to clear classification within our product portfolio.

Three Key Learnings

Strong Identity Builds Trust
Recurring feedback from on-site discussions confirmed our positioning: corratec is perceived as a German manufacturer with clear roots, as an owner-managed family business, and as a brand with high quality standards. Combined with a broadly positioned product portfolio, this creates a profile that provides orientation in the market and builds trust.
Consistent Partnership with Specialist Retailers
A particularly clear signal from the workshop series was the positive response to our transparent sales strategy: corratec does not operate its own B2C online shop. Our focus remains consistently on collaboration with specialist retailers. This decision strengthens the partnership-based structure and underlines our self-image as a manufacturer with clearly defined roles.
Technical Depth Is a Real Added Value
The academy once again demonstrated how important solid technical knowledge is in the consultation process. Product details, engineering backgrounds, and clear lines of argumentation create confidence in sales discussions. The personal exchange between manufacturer and retailer remains a key success factor – enabling transparency, detailed clarification, and continuous development.
Added Value for End Customers
For end customers, the corratec academy primarily means one thing: expertise at the specialist retailer. Anyone choosing a corratec bike meets trained contacts who are technically up to date and able to explain products in a differentiated way. The regular training of our retail partners is therefore a direct component of our promise of quality.

A special thank you also goes to our cooperation partners Holmenkol and Bidex, who supported this year’s workshop series with their professional input and enriched it with valuable expertise.

The corratec academy 2025 once again demonstrated that sustainable brand success is built on knowledge, exchange, and clear positioning. We look forward to continuing this path together with our retail partners.